What the F(rench)?

So for my first catch-up post, I would like to address something that any Americans (or other English-speakers) in France will notice everywhere: Bizarre usages of English in advertising campaigns. (And in lots of other contexts for that matter.)

English still seems to be thought of as something of a "cool" language here. So you see it around in ad campaigns, in store names, on clothing. But the English words or phrases they choose to use are almost always grammatically incorrect or just completely nonsensical. This ridiculous ad campaign for Quick Burger, a popular French fast food joint (that incidentally, I find to be worse than McDonald's) is a perfect example.



Hard Pepper? What the hell does that mean? This is just one of the many daily encounters with bizarre aspects of French culture that make me think:

"What the f***, French?"